Best ways to utilize music metadata for maximizing revenue
June 24, 2024 Blog Details Anusha Shivaram
Best ways to utilize music metadata for maximizing revenue

In 2023, 80% of global music industry revenue was generated by streaming services, highlighting the critical role DSPs play in artists’ success (source: IFPI Global Music Report 2023). 

At the heart of this digital ecosystem lies a powerful tool: music metadata. Leveraging music metadata correctly can boost revenue for artists, labels, and rights holders. 

Here’s how to make the most of it.

1. Optimize for Algorithmic Recommendations

Streaming platforms like Spotify and Apple Music rely on metadata to recommend songs to listeners. By enriching metadata with specific genres, moods, and even BPM (beats per minute), the chances are high of music being featured in curated playlists and recommendation feeds, leading to higher streams and improved royalties.

2. Ensure Accurate Royalty Distribution

Accuracy of metadata ensures royalties are rightly distributed. Organizations like SoundExchange and ASCAP use metadata to track plays and allocate payments. Including detailed information such as writer credits, publishers, ISRC codes, etc., can ensure rightsholders receive every penny owed to them.

3. Unlock Licensing Opportunities

A well-documented metadata simplifies the process of licensing music for films, TV shows, and commercials. By enriching metadata with details like contact information, publishing rights, and usage terms, the music can be found and licensed faster, opening up new revenue streams.

4. Gain Insights through Analytics

Metadata helps track every little detail of music’s performance. Gaining metadata-driven insights helps understand listener demographics, peak listening times, and geographic popularity. This data can be used to refine marketing strategies and tour planning, ultimately driving more revenue.

In the constantly evolving music industry, leveraging music metadata should be your strategy. 

By optimizing metadata for discovery, ensuring accurate royalty distribution, and unlocking new licensing opportunities, rights holders and stakeholders can maximize revenue. 

Do you agree that metadata is the heart and soul of the Music Industry?

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